BSc Psychology and Marketing
Course overview
The BSc Psychology and Marketing at Aston University, Birmingham, is a four-year degree that teaches both psychology and marketing and is accredited by the main professional bodies(the British Psychological Society and the Chartered Institute of Marketing), giving you an added advantage in both areas. You will study areas like human behaviour, cognitive psychology, social psychology, consumer behaviour, market research, branding, digital marketing, and data analysis.
Teaching includes lectures, small-group seminars, workshops, practical lab classes (using eye-tracking, EEG, and observation suites), and real-world projects. You will be assessed in different ways, like exams, essays, presentations, reports, projects, and quizzes. In your third year, you do a paid work placement in the UK or abroad in areas like marketing or consumer research. The degree prepares you for jobs in marketing, advertising, market research, branding, consumer psychology, and UX.
Entry requirements
To apply, submit a personal statement that shows your interest in how minds and markets connect and details your academic background. A reference from a teacher or employer is also required, and a CV showcasing relevant experience.
Grade Requirements:
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You will need ABB at A Level, including one science subject like Biology, Chemistry, Maths, or Physics.
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GCSE Maths and English at grade 5/C or higher.
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Equivalent international qualifications are accepted.
English Proficiency:
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For non-native speakers, you will need an IELTS score of 6.5 overall, with at least 6.0 in each band, or equivalent scores such as TOEFL or PTE.
Career opportunities
Finishing the BSc Psychology and Marketing from Aston University, Birmingham, opens doors to several roles where psychology meets commerce. Possible career paths include:
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Market Research Analyst
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Brand Manager
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Consumer Insight Specialist
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Digital Marketing Executive
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Advertising Account Planner
Cost of study
The annual tuition fee for the BSc Psychology and Marketing in Aston University, Birmingham, is around £22,575 for international students in 2026.
Admission
Applications for the BSc Psychology and Marketing at Aston University go through UCAS or the university's international application form. For further assistance, kindly reach out to one of our trained counsellors.
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