BA (Hons) Business Management (Marketing)
Amity University LondonLondon (Bedford Square), United Kingdom
Course overview
This pathway combines business and management with the study of marketing. The programme is designed for students aiming to become marketing professionals. The programme includes Digital Marketing which build understanding of digital communications and the skills needed to run an integrated communications campaign, Social Marketing which examines the role of marketing in creating positive behavioural change and Strategic Marketing Planning which develops students marketing capabilities and strategies.
The 40-credit dissertation module will also be related to marketing.
Key highlights
- Combines business and management study with a marketing specialism
- Digital Marketing module covers running integrated communications campaigns
- Social Marketing explores marketing for positive behavioural change
- Strategic Marketing Planning develops marketing capabilities and strategies
- 40-credit dissertation focused on a marketing topic
Entry requirements
- A-level: BCC — A-level : BCC (104 UCAS tariff points).
- UCAS tariff points: 104 — A-level : BCC (104 UCAS tariff points).
- GCSE: C/4 or above — to include English Language, Mathematics
Careers this course leads to
- Marketing executive
- Digital marketing executive
- Marketing manager
- Social media manager
- Brand manager
- Marketing communications officer
Cost of study
UK/Home: £9,000 per year | International: £16,750 per year
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Amity University London, and guide you through interview, offer, CAS and visa — right up to enrolment.
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