Marketing
Abertay UniversityDundee, United Kingdom
Course overview
Investigate the evolving marketing discipline, including what drives social media influencer success and how it shapes consumer behaviour.
Key highlights
- Research into the evolving marketing discipline
- Investigate what drives social media influencer success
- Explore how influencers shape consumer behaviour
Entry requirements
- Degree: 2:1 — to include appropriate discipline
Scholarships
Chevening Scholarship
The programme provides full or part funding for full-time courses at postgraduate level, normally a one-year Master’s degree, in any subject and at any UK university.
Careers this course leads to
- Marketing lecturer
- Academic researcher in marketing
- Consumer insights manager
- Market research consultant
- Social media strategy consultant
Cost of study
UK/Home: £5,238 per year (full-time); £2,619 (part-time) | International: £22,000 per year
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Abertay University, and guide you through interview, offer, CAS and visa — right up to enrolment.
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