BSc Business Management with Marketing
Course overview
The BSc Business Management with Marketing programme at the University of Surrey equips students with the skills and knowledge required for future marketing challenges. It combines theory and practice to manage international campaigns and launch innovative strategies. It focuses on developing analytical and creative skills which influence consumer behaviour and shape business decisions.
The course covers important learning areas, including understanding consumer behaviour, developing marketing strategies, digital marketing, managing brands, capturing market insights, and using analytics to measure performance. It applies practical elements such as applied projects and authentic assessments that simulate real-world tasks.
The course is conducted through lectures, coursework, seminars, group projects, and examinations, while assessment methods include written assessments, group submissions, and presentations. Students also have the option to undertake a professional training placement to enrich their learning.
Entry requirements
Applicants must submit a personal statement, which should capture their interest in the course and any relevant academic or professional experience. A reference from an academic or employer is required. Students can also upload a CV to show their work experience.
Grade Requirements:
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Applicants typically need ABB at A-levels or equivalent qualifications.
English Proficiency:
- Applicants should have an IELTS score of 6.5 overall, with no component below 5.5.
- Other equivalent qualifications, such as PTE, TOEFL, or Duolingo English Test, are also accepted.
Scholarships
International Excellence Award (Undergraduate)
The scholarship is awarded as a £5,000 fee waiver.
Up to £5,000The Professor GQ Max Lu Global Scholarship
The total value of the award is £30,000 (£10,000 x 3 years).
Up to £30,000
Career opportunities
Graduates of BSc Business Management with Marketing can work as:
- Marketing Executive
- Brand Manager
- Digital Marketing Specialist
- Market Research Analyst
- Sales Manager
- Advertising Account Executive
Cost of study
The tuition fee for the BSc Business Management with Marketing starting in September 2025 is £22,800 per year for international students. Tuition fees are reviewed annually and may change.
Admission
Interested applicants can apply for the course through the Universities and Colleges Admissions Service (UCAS). For guidance, contact AHZ's trained counsellors.
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