MSc Digital Marketing Management

The MSc Digital Marketing Management course is designed in partnership with the industry to meet the demand for professionals in digital marketing. The programme provides students with the skills to handle digital marketing campaigns effectively, including social media strategy, content creation, and data analysis.

Students will experiment on projects, such as a Digital Transformative Project, where they will work with local businesses to build solutions for real digital marketing challenges. The curriculum will give students a large understanding of digital technologies and how they can be used in business, mixing class theory with current marketing practices.

Students will be taught through lectures, case studies, problem-based learning, debate and discussions, presentations, workshops, and group work. They will be assessed through class tests, reports, essays, examinations and projects, making sure that they balance both theory and practical.

Founded in 1796, the University of Strathclyde is a leading public research university located in the centre of Glasgow, Scotland's largest city. It was the first technological university in the UK. It was built on the principle of offering "useful learning." The university offers undergraduate and postgraduate courses in four faculties: Engineering, Science, the Strathclyde Business School, and Humanities and Social Sciences.

The university is known for research and powerful connections with industries, which help its programmes stay current and relevant and prepare its graduates for the workplace. Strathclyde has received various awards, including being the only university to be awarded UK University of the Year twice by the Times Higher Education Awards. The university is transforming its campus to make it a first-class learning environment for all students and staff with investments from sponsors.

Candidates need to submit a personal statement and relevant information regarding their studies, an academic and/or employer reference, and their CVs to show their work experience.

Grade Requirements:

• Candidates need a 2:2 or above or an international equivalent degree in courses related to business that strongly involve marketing.
• Having work experience in digital marketing or management will be considered.

English Proficiency:

• Candidates need an overall score of 6.5 in the IELTS Academic test, with no score below 5.5.
• Other English language test scores, such as PTE Academic and TOEFL IBT, are accepted, amongst others.

The tuition fee for the MSc Forensic Psychology at the University of Strathclyde for international students is £31,100, which is subject to change yearly.

Strathclyde Business School offers various scholarships to international students who excel academically. These scholarships can reduce the financial burden of pursuing a master's degree. They include the Strathclyde Business School Master's Scholarships for International Students, where some students may receive awards ranging from £9,000 to £12,000, while others might be eligible for automatic scholarships worth £6,000 to £8,000 simply by applying for postgraduate courses. Students from Commonwealth countries have additional opportunities through partnerships with the university. Also, industry-sponsored scholarships are available, in partnership with top companies, which can also lead to valuable internship opportunities.

After completing the MSc Digital Marketing Management programme from the University of Strathclyde, students can pursue a career as:

• Digital marketing manager
• Social media strategist
• SEO specialist
• Content marketing manager
• Digital analyst

Candidates should submit their applications through the university. If you need further assistance with your application, reach out to our trained counsellors at AHZ.