BA Fashion Business and Promotion
Course overview
This course prepares you to take a leading role in the fast-moving fashion industry. You'll consider the fashion industry in its entirety while developing a broad range of practical and technical skills required to succeed. The course introduces you to the importance of sustainability and enables you to define your role in shaping the future of fashion retail. You will develop real-time skills with the knowledge and understanding of blogging, influencers, marketing, and trend prediction, whilst all the time developing essential analysis and business entrepreneurial skills.
You'll be taught through a combination of lectures, seminars, and practical sessions. Seminars will help you to develop your understanding of topics covered in lectures, along with timetabled meetings with your tutor. Throughout your degree, your assignments will consist of essays, reports, portfolios, performances, presentations, and your final year project. Grades from your formal assessments will count towards your final degree classification.
The course is based at the £55 million New Adelphi building, which offers studio space, a Maker Space workshop, photography studios, and Mac suites. Upon completion of this degree, you’ll graduate as a highly employable professional with a wide range of sought-after transferable skillsets.
Entry requirements
Candidates are required to submit a personal statement in which they discuss their reasons for applying for the course and other relevant information regarding their studies. A relevant academic and/or employer reference is also required. Students have the option to upload their CV along with their applications to demonstrate their work experience.
Grade Requirements:
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To gain a place on the BA (Hons) fashion business and promotion degree, you will need 104-112 UCAS tariff points.
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This can be achieved by having A-Levels with grades BBC, a Merit in a T Level, or a DMM in a BTEC. Other international qualifications that are seen as being the same level as A-Levels are also accepted.
English Proficiency:
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If you are an international student and not from a majority English-speaking country, you will need IELTS 6.0 with no element below 5.5. The university also accepts a range of other English language qualifications, such as TOEFL or PTE.
Scholarships
Global Gold Excellence Scholarship
For undergraduate - £3,500; For postgraduate - £3,000
Global Silver Excellence Scholarship
For undergraduate - £3,000; For postgraduate - £2,500
IFY Excellence Scholarship
For qualifying applicants, the IFY Excellence Scholarship is worth £2,500 for one year of study on the IFY programme starting from September 2026.
Up to £2,500
Career opportunities
Graduates from fashion courses have progressed into viable careers working as:
- Retail and online buyers
- Fashion stylists
- Visual merchandisers
- Fashion designers
- Fashion branders
- Fashion journalists
Cost of study
For international students enrolling full-time in the 2025/26 academic year, the tuition fee is £17,650 per year.
Admission
To apply for the BA Fashion Business and Promotion course, you can apply through UCAS or AHZ Consultants. If you have any questions about the application process or required documents, our experienced counsellors are available to help.
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