University of Kent

Business and Marketing with a Foundation Year - BSc (Hons)

University of KentCanterbury, United Kingdom

Course overview

How do you launch a successful marketing career in a digital-first world? At Kent Business School, you’ll explore how to build brands, connect with audiences, and use data to make ethical and strategic decisions. Our BSc Business and Marketing course combines critical thinking with real-world practice.

Opportunities to work on live briefs, pitch to clients, and analyse consumer data across platforms like TikTok, Instagram and YouTube are examples of learning methods that simulate a real career experience. You’ll explore topics from digital strategy to consumer behaviour and can tailor your degree through specialist modules or a year in industry. Accredited by the Chartered Institute of Marketing (CIM), this course helps you graduate career-ready with professional recognition.

Whether you're driven by creativity, curiosity or commercial ambition, you’ll gain the insight and practical skills to thrive in a fast-evolving, digital-first world. Why study at Kent Business School?

Key highlights

  • Accredited by the Chartered Institute of Marketing (CIM)
  • Work on live briefs and pitch ideas to real clients
  • Analyse consumer data across TikTok, Instagram and YouTube
  • Covers digital strategy, consumer behaviour and ethical decision-making
  • Optional year in industry and specialist modules to tailor your degree

Entry requirements

  • UCAS tariff points: 80 — Typical offer 80 UCAS points Contextual offer: N/A Contextual offers consider personal circumstances as well as academic grades.
  • A-level: CDD — A level CDD Contextual offer: N/A Contextual offers consider personal circumstances as well as academic grades.

Scholarships

  • Kent Ambition to Succeed Scholarship

    Scholarship holders can expect to receive between £500-£2,000 for each year of study (pro-rata for part-time students), subject to satisfactory academic progress.

  • Kent International Scholarship for Undergraduates

    Scholarship value - £5,000

    Up to £5,000

  • KMMS Christopher and Henry Oldfield Academic Scholarship

    Tuition fee waiver for 4 years at the home rate (£9, 790 for 26/27).

  • KMMS Christopher and Henry Oldfield Support Scholarship

    Tuition fee waiver for 4 years at the home rate (£9,790 for 26/27).

  • KMMS Kingsman Scholarship

    Tuition fee waiver for 4 years at the home rate (£9,790 for 26/27).

  • KMMS Widening Participation Scholarship

    £1,500 maintenance per annum for a maximum of 5 years.

    Up to £1,500

  • Music Performance Scholarship

    £1,000 awarded each year to talented instrumentalists and singers studying for any degree at the University of Kent.

    Up to £1,000

  • Sanctuary Scholarships

    Tuition fees waived for the duration of your programme of study, or until you are able to access other Student Finance funding.

Careers this course leads to

  • Marketing executive
  • Digital marketing specialist
  • Social media manager
  • Brand manager
  • Marketing analyst
  • Account executive

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Kent, and guide you through interview, offer, CAS and visa — right up to enrolment.

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