Marketing BA(Hons)
University of HuddersfieldUniversity of Huddersfield, Queensgate, Huddersfield HD1 3DH
Course overview
Our Marketing BA(Hons) degree is designed to equip you with the knowledge, skills, and experience needed to succeed in the ever-evolving world of marketing. With a strong emphasis on strategic and creative marketing and emerging trends, you’ll gain expertise in areas such as Artificial Intelligence (AI), influencer marketing, consumer behaviour, social media and much more. Throughout the course, you’ll have access to a range of industry-standard tools and software including Google Analytics 4, Canva, and cutting-edge AI tools such as ChatGPT and Microsoft Co-Pilot.
Our course is accredited by both the Data and Marketing Association DMA and Chartered Institute of Marketing CIM, meaning you gain a professional qualification alongside your degree, as well as access to exclusive competitions and industry networking events. You’ll take part in live client projects, attend masterclasses delivered by marketing professionals, and analyse real-world case studies from local and global brands. These experiences will help you build a professional portfolio to showcase your skills and expertise to future employers.
Future-Focused Learning: Build your understanding of traditional marketing strategies while developing digital expertise through dynamic, cutting-edge modules that explore the latest marketing trends, including artificial intelligence, digital transformation, consumer behaviour, influencer marketing, and content creation. Delivered by a team of industry practitioners and experienced academics, we were the first to offer marketing at an undergraduate level and continue to lead the way, equipping you with the skills employers are seeking in today’s competitive industry The top five job titles advertised in the UK for graduate roles associated with Marketing BA(Hons) are Account Managers, Marketing Executives, Merchandisers, Marketing Assistants and Key Account Managers.* *Lightcast data extracted from Graduate Career Explorer – job postings from Dec 2023 to Nov 2024 showing jobs advertised associated with a selection of relevant graduate.
Key highlights
- Accredited by the DMA and Chartered Institute of Marketing (CIM)
- Gain a professional qualification alongside your degree
- Live client projects and masterclasses from marketing professionals
- Hands-on use of Google Analytics 4, Canva, ChatGPT and Microsoft Co-Pilot
- Modules in AI, influencer marketing, consumer behaviour and content creation
- Optional placement year to gain industry experience
Entry requirements
- A-level: BBB-BBC — BBB-BBC at A Level 120-112 UCAS tariff points from a combination of Level 3 qualifications Merit in T Level DDM-DMM in BTEC Level 3 Extended Diploma Access to Higher Education Diploma with 45 Level 3 credits at Merit or…
- UCAS tariff points: 112-120 — BBB-BBC at A Level 120-112 UCAS tariff points from a combination of Level 3 qualifications Merit in T Level DDM-DMM in BTEC Level 3 Extended Diploma Access to Higher Education Diploma with 45 Level 3 credits at Merit or…
- T-level: Merit — …UCAS tariff points from a combination of Level 3 qualifications Merit in T Level DDM-DMM in BTEC Level 3 Extended Diploma Access to Higher Education Diploma with 45 Level 3 credits at Merit or above 120-112 UCAS tariff p…
- BTEC: DDM-DMM — BTEC Level 3 Extended Diploma
- Access to HE Diploma — with 45 Level 3 credits at Merit or above 120-112
Scholarships
Merit-based Scholarships
At the University of Huddersfield, we recognise academic excellence by offering a merit-based scholarship of up to £4,000 to international students for a range of undergraduate and postgraduate courses.
Careers this course leads to
- Marketing Executive
- Account Manager
- Marketing Assistant
- Key Account Manager
- Merchandiser
Cost of study
UK/Home: £9,535 | International: £17,600
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Huddersfield, and guide you through interview, offer, CAS and visa — right up to enrolment.
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