BA (Hons) Marketing Management
University of HertfordshireUniversity of Hertfordshire, Hatfield
Course overview
This course is designed for future marketing leaders who want to combine strategic insight with creative thinking and data-driven decision-making. Whether you’re interested in brand management, market research, customer experience or digital innovation, this degree prepares you to thrive in today’s competitive marketing landscape. The BA (Hons) Marketing Management degree at the University of Hertfordshire is shaped by industry demand and informed by employer input, ensuring you graduate with the practical skills and strategic mindset that businesses need.
You’ll explore core areas such as marketing strategy, consumer behaviour, campaign planning, data analysis, and digital communications, all grounded in real-world case studies and live client projects. You’ll develop advanced communicati
Key highlights
- Curriculum shaped by industry demand and informed by employer input
- Core modules in marketing strategy, consumer behaviour and campaign planning
- Data analysis and digital communications studied alongside creative thinking
- Learning grounded in real-world case studies and live client projects
- Routes into brand management, market research, customer experience or digital innovation
Entry requirements
- UCAS tariff points: 112 — Text: Typical offer (UCAS points)112
- A-level: BBC — A Level: BBC
- BTEC: DMM — BTEC: DMM
- T-level — Design Survey and Planning for Construction; Design Production, Design and Development; Education and Childcare; Healthcare Science; Health; Science; Digital Support Services; Digital Business Services; Onsite Construction; Building Servic…
Scholarships
Dannenberg Scholarship (BEng)
£1,000 (or share of)
Jarvis Centenary Scholarship
£5,000 (over three years of study: £1,000 in the first year, £2,000 each in the second and third years) with at least one site visit or period of work experience with Jarvis Homes
Up to £5,000Kurt Dannenberg Bursary
£1,000 (or share of)
Up to £1,000Professor Peter Lines Scholarship
Value: £1,000
Up to £1,000The Janice Ann McNaughton Bursary
£3,000 (paid in the first year of study)
Up to £3,000The Judges' and High Sheriffs' Scholarship
two students will be awarded £1,500 each
Up to £1,500
Careers this course leads to
- Marketing manager
- Brand manager
- Market research analyst
- Customer experience manager
- Digital marketing executive
- Marketing campaign planner
Cost of study
UK/Home: £9,790 | International: £17,450
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Hertfordshire, and guide you through interview, offer, CAS and visa — right up to enrolment.
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