University of Hertfordshire

BA Business and Marketing

University of Hertfordshire

Course overview

The BA Business and Marketing degree at the University of Hertfordshire is designed to equip students with essential business knowledge with specialist marketing expertise, preparing them for successful careers in the global business environment. Students will  study core areas such as business strategy, consumer behaviour, branding and digital marketing, gaining necessary skills to thrive in today's competitive marketplace. 

Taught by experienced academics and industry professionals, the BA Business and Marketing degree from the University of Hertfordshire focuses on practical learning through real-world projects, case studies and industry connections while fostering creativity and problem-solving skills.

Entry requirements

Grade Requirements:

  • 112-120 UCAS tariff points with qualifications equivalent to UK A-levels in three relevant subject areas. The typical A-level offer is BBC-BBB. 

English Proficiency: 

  • Non-native English speakers may need to demonstrate proficiency in the language, typically through an IELTS overall score of at least 6.0(or a 5.5 in each section).

Scholarships

  • Dannenberg Scholarship (BEng)

    £1,000 (or share of)

  • Jarvis Centenary Scholarship

    £5,000 (over three years of study: £1,000 in the first year, £2,000 each in the second and third years) with at least one site visit or period of work experience with Jarvis Homes

    Up to £5,000

  • Kurt Dannenberg Bursary

    £1,000 (or share of)

    Up to £1,000

  • Professor Peter Lines Scholarship

    Value: £1,000

    Up to £1,000

  • The Janice Ann McNaughton Bursary

    £3,000 (paid in the first year of study)

    Up to £3,000

  • The Judges' and High Sheriffs' Scholarship

    two students will be awarded £1,500 each

    Up to £1,500

Career opportunities

Graduates of the BA Business and Marketing degree from the University of Hertfordshire can pursue various career paths, including:

  • Digital Marketing Specialist
  • Web Consultant
  • Business Development
  • Marketing analyst
  • Social Media Manager
  • Advertising Account Manager

Cost of study

For international students enrolling in the BA Business and Marketing degree at the University of Hertfordshire, the tuition fees for the 2025/26 academic session are £15,965. Tuition fees are charged annually and may increase for both new and continuing students.

Admission

To apply for this course, you’ll need to go through UCAS. To find out more about this process, speak to one of our trained counsellors.

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