BA Business and Marketing Management
Course overview
BA business and marketing management at the University of Gloucestershire prepares students to bridge the difference between creative marketing and strategic business management. This course combines practical business skills with marketing expertise, giving you the expertise to succeed in modern business settings. You will work on real-world projects with brands such as Warner Brothers and BMW, and develop skills in consumer behaviour, digital marketing and business strategy.
The course is recognised by the Chartered Institute of Marketing (CIM), allowing you to earn professional qualifications with your degree. Gloucestershire BA Business and Marketing Management University Live Bref, the industry's guest speakers and local businesses emphasise learning through opportunities to consult with local businesses.
Entry requirements
For those who do not meet standard entry requirements, relevant work experience and alternative qualifications are considered on a case by case. Mature students (over 21) can be admitted based on professional experience, not formal qualifications. Some candidates may be invited to an interview, particularly those who apply for non-traditional qualifications or experience. If you do not meet English language requirements, the university offers pre-sessional courses to help you prepare for undergraduate-level study.
Grade Requirements
To apply for the BA business and marketing management at the University of Gloucestershire, you typically need 104 UCAS tariff points, which can be achieved by levels A (BCC), BTEC (DMM), T (merit) level or equivalent international qualifications.
English Proficiency
For non-native English speakers, you will need an IELTS 6.0 overall (no less than 5.5 in any component) or other qualifications equivalent to the English language.
Scholarships
Alumni Award
15% discount off the course tuition fee.
Postgraduate Taught Merit Scholarship
£5,000 tuition fee waiver deducted from first years tuition fee.
Up to £5,000
Career opportunities
Graduates of the BA in Business and Marketing Management at the University of Gloucestershire pursue careers in various sectors. Common roles include:
- Marketing Manager
- Business Development Executive
- Digital Marketing Specialist
- Brand Manager
- Market Research Analyst
Cost of study
For UK students from 2025, the annual tuition fee is £ 9,535. International students pay £ 17,425 per year. There may be additional costs for field travel or study materials. The university offers several scholarships and scholarships to support students.
Admission
To apply for this course, you’ll need to go through UCAS. To find out more about this process, speak to one of our trained counsellors.
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