BA Global Communication with Business Management with a Year Abroad

The four-year BA in Global Communication with Business Management with a Year Abroad at the University of East Anglia provides a comprehensive understanding of global communication, business administration, and management. This programme blends core communication principles with essential management strategies, preparing students for the complexities of the modern global business environment. Students will explore intercultural communication, global business practices, and the significance of navigating linguistic boundaries.

Throughout the curriculum, students engage with modules focused on global business, marketing, and communication, developing crucial skills in critical thinking, problem-solving, leadership, digital media, and strategic management. A key component of this programme is the mandatory year abroad, which offers invaluable exposure to diverse cultural and academic settings, fostering adaptability, enhancing proficiency, and providing a global perspective on business practices.

Assessment methods for this programme include oral presentations, visual performances, examinations, and practical exercises. Graduates emerge well-equipped for careers in international business, marketing, public relations, and other fields that demand strong communication skills and business knowledge.