University of East Anglia UEA

BA Digital Marketing and Strategy

University of East Anglia UEA

Course overview

The BA Digital Marketing and Strategy programme at the University of East Anglia provides a comprehensive study of digital marketing and strategic planning. Students will explore various digital marketing channels, platforms, and tools and learn how to develop and implement effective digital marketing strategies. The course aims to equip students with the knowledge and skills needed to succeed in the rapidly evolving field of digital marketing.

The BA Digital Marketing and Strategy programme combines theoretical learning with practical application through lectures, seminars, workshops, and projects. Students will engage in real-world case studies, simulations, and digital marketing campaigns, fostering their problem-solving, analytical, and creative skills. Assessment methods may include essays, reports, presentations, and digital marketing projects.

Entry requirements

  • Applicants are required to submit a personal statement describing their interest in the programme and their academic qualifications.

  • An academic reference is also required.

  • A CV may be included to detail relevant work experience.

Grade Requirements:

  • Typical offer: ABB at A-Level or equivalent qualifications.

English Proficiency:

  • If English is not your first language, you must provide evidence of English proficiency with an IELTS score of 6.0 overall (minimum 5.5 in each section) or equivalent SELT scores.

Scholarships

  • International UG Merit Scholarship

    Year 1 Entry - £5,000 or £10,000; Year 2 - £5,000 or £4,000.

  • Music Scholarship

    Total Value: £3,000; Annual Value: £1,000

    Up to £3,000

  • The North Walsham Vikings RFC Bursary

    Minimum of £500 per scholarship. This amount may be higher, but it is at the discretion of the club and dependent on the number of recipients and level of ability.

    Up to £500

  • University of Sanctuary Scholarship

    Undergraduate level: the Home rate (£9,535 per annum) and an annual bursary (£9000); Postgraduate taught level: the Home rate (£10,675 per annum) and an annual bursary (£9000).

Career opportunities

Graduates of BA Digital Marketing and Strategy can pursue careers in:

  • Digital Marketing Manager

  • Social Media Manager

  • Search Engine Optimisation (SEO) Specialist

  • Digital Marketing Analyst

  • Content Marketing Specialist

  • E-commerce Marketing Specialist

Cost of study

The tuition fees for the BA Digital Marketing and Strategy undergraduate course at the University of East Anglia vary depending on the student's fee status.

  • For home students, the standard undergraduate fee is £9,535 per year.

  • For overseas students, the tuition fee for Norwich Business School courses, including BA Digital Marketing and Strategy, is £24,800 per year.

It is important to note that fees for continuing students will normally increase annually, with the increase limited to 4% or the percentage increase of the UK Government-regulated fee.

Admission

To apply for the BA Digital Marketing and Strategy programme or any other undergraduate programme at the University of East Anglia, you can use the UCAS system. To learn more about this process, speak to one of our trained counsellors. These counsellors are trained to help you emphasise your strengths and adapt your application to the programme's specific requirements.

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