BSc Marketing and Data Analytics

In today’s world, successful marketing relies on analytics. The BSc in Marketing and Data Analytics at the University of East Anglia merges marketing principles with essential data skills, equipping you to make informed, strategic decisions.

Throughout the course, you’ll explore Consumer Behaviour, Digital Marketing, and Brand Management, while gaining experience with data collection, analysis, and interpretation. Core business modules cover Strategy, Finance, and Risk Management. Students will also work on real-world case studies in order to develop their practical expertise.  

Graduates are well-prepared for careers in Digital Marketing, Market Research, and Business Consultancy, with the skills to thrive in a fast-evolving industry.

Grade Requirements

• Applicants must have at least ABB at A-Levels. General Studies A-Level is, however, not accepted. 
• BTEC Level 3 Extended Diploma with DDM. 
• Pass Access to HE Diploma with Distinction in 30 credits at Level 3 and Merit in 15 credits at Level 3.
• International Baccalaureate of 32 points overall. 
• Equivalent international qualifications are also accepted.

English Proficiency

• All applicants to the University of East Anglia must be able to demonstrate an acceptable level of English language before they can be admitted onto any course or programme. Students from certain countries may be exempted from this. 
• An IELTS Academic/Indicator of 6.0 with a minimum of 5.5 in each component. 
• Other equivalents such as PTE, TOEFL, etc. are also accepted. 
• These tests must have been written within two years of the course start date.

International students who want to enrol for BSc Marketing and Data Analytics at the University of East Anglia are to pay an annual tuition fee of £24,800. There might be a 4% annual increase in each year of study.

The University of East Anglia (UEA) offers a variety of scholarships to support international students in their academic pursuits. One of such is the International PG Merit Scholarship which awards up to £5,000 to international fee-paying students joining eligible postgraduate programmes commencing in September 2025. 

There's also the International Undergraduate Merit scholarship. This awards a value of up to £4,000 to eligible undergraduate students. 

If you'd like to find out about other financial aid options available, you can reach out to one of our trained counsellors at AHZ.

Graduates of a BSc in Marketing and Data Analytics from the University of East Anglia can pursue roles such as the following: 

• Digital Marketing Analyst 
• Market Research Analyst 
• Brand Manager
• Data Analyst
• Marketing Consultant 
• Customer Insights Analyst

Candidates can apply for this course through UCAS. To find out more about this process, speak to one of our trained counsellors.