MSc Digital Business and AI
University of East AngliaNorwich Research Park, Norwich
Course overview
Are you ready to join the AI-driven digital revolution in business? This dynamic course addresses the global demand for graduates who understand both digital business and artificial intelligence. You’ll gain hands-on experience with emerging technologies and learn how to harness the power of AI to drive innovation.
Alongside technical expertise, you’ll develop the communication and collaboration skills needed to thrive in fast-paced environments—preparing you for a rewarding career at the intersection of technology and business. Governments and leading tech companies urgently need professionals with expertise in AI and digital strategy. On this MSc Digital Business and AI course, you’ll explore how AI-driven technologies create value, transform business models, and disrupt industries.
You’ll develop strong analytical skills while examining both the technological drivers of change and the vital role people play in shaping this new business landscape.
Key highlights
- Hands-on experience with emerging AI and digital technologies
- Explores how AI creates value and transforms business models
- Examines how AI-driven technologies disrupt industries
- Builds strong analytical skills alongside technical expertise
- Develops communication and collaboration skills for fast-paced environments
- Covers the human role in shaping digital business change
Entry requirements
- Degree: 2:2 — Typical UK Entry Requirements: Degree classification Bachelors degree - 2.2 Degree Subject Any subject area. Please note that if you have studied business before at undergraduate or postgraduate level, we recommend you check the modules carefully to make sure that this course is right for you.
Careers this course leads to
- Digital Transformation Consultant
- AI Business Analyst
- Digital Strategy Manager
- AI Product Manager
- Technology Consultant
- Business Intelligence Analyst
Cost of study
UK/Home: £14,500 per year | International: £25,700 per year
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of East Anglia, and guide you through interview, offer, CAS and visa — right up to enrolment.
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