MSc International Marketing and Artificial Intelligence for Business

The MSc International Marketing and Artificial Intelligence for Business at the University of Dundee integrates global marketing techniques with the revolutionary power of AI to equip you for today's business world. This curriculum focuses on applying AI insights to improve marketing campaigns, create data-driven choices, and adapt consumer experiences.

You'll study essential marketing themes including worldwide branding, consumer behaviour, and digital engagement, as well as AI foundations like data analytics, machine learning, and ethics. The course also provides hands-on experience with AI technologies and real-world projects, ensuring that you complete the course with relevant skills and industry expertise.

As part of your application, you must provide a CV outlining your academic and professional experience, an academic or professional reference, and a personal statement expressing your interest in the course and career ambitions. 

If you have already graduated, you will need to present official transcripts and degree certificates. The institution considers candidates with useful professional experience, even if they do not meet standard academic requirements.

Grade Requirements

• Applicants usually require a UK Lower Second-Class Honours (2:2) degree or equivalent in any discipline that has allowed them to acquire analytical and quantitative skills.

English Proficiency

• Non-native English speakers must have an IELTS score of 6.0 overall, with a minimum of 5.5 in each component.

Tuition for UK students is £10,500 per year (2025–2026), while tuition for international students is £23,000. There may be additional expenses for materials like graduation fees and textbooks.

The University of Dundee offers a range of scholarships to support postgraduate students in their academic journey. The Postgraduate Merit Scholarship is available for students who demonstrate outstanding academic achievement. 

For exceptional candidates from outside the United Kingdom, the International Excellence Scholarship provides additional financial support. Additionally, students from certain locations may be eligible for country-specific scholarships, which are designed to assist individuals based on their region of origin.

MSc International Marketing and Artificial Intelligence for Business graduates are qualified for positions like:

• Marketing Data Analyst

• AI Strategy Consultant

• Digital Marketing Specialist

• Brand Manager

• Business Intelligence Analyst

To apply for this course, you’ll need to go through UCAS. To find out more about this process, speak to one of our trained counsellors.