MSc International Marketing

Business organisations around the world need marketing professionals who can navigate the global business terrain. This is largely because national borders matter less now.

The MSc International Marketing course at the University of Dundee is designed to help students gain advanced knowledge in marketing principles and strategies within the global scope. Students understand how to make and adjust the marketing process of organisations/businesses regardless of scale and location.

With a teaching method that focuses on practical learning, this course will cover brand positioning and management, traditional and digital marketing strategies, and decision-making for global markets. The university adopts a teaching method that combines lectures, seminars with industry projects, internships, and networking events.

To study MSc International Marketing at the University of Dundee, applicants must meet these requirements:

The degree should be in any subject which has allowed the applicant to develop analytical and quantitative skills.

Grade requirements

Applicants must have a UK undergraduate degree with a Second-Class Honours (2:2) degree.

English Proficiency

Non-native English speakers may need to demonstrate proficiency in the language, typically through an IELTS score of at least 6.0. TOEFL or other equivalents are also allowed.

The tuition fee for MSc International Marketing in the 2025/2026 session at the University of Dundee is £23,500. This fee covers the teaching costs, however, it does not include accommodation and other expenses.

Individuals from all over the world apply to the University of Dundee every session. And these people come from varying backgrounds and with different capabilities. As a sign of goodwill, the University awards various scholarships to eligible students.

One of such is the Global Excellence Scholarship valued at £5,000 per year of study. This scholarship is awarded to applicants who are non-UK nationals and residents in a non-UK country with an offer to one of the eligible undergraduate courses.

As graduates of MSc International Marketing from the University of Dundee, students are fully equipped to take on roles such as;

• International Marketing Manager

• Global Brand Strategist

• Market Research Analyst

• Digital Marketing Director

• International Product Manager

• Export Marketing Specialist

To apply for this course, you’ll need to go through UCAS. To find out more about this process, speak to one of our trained counsellors.