MSc International Marketing
Course overview
Business organisations around the world need marketing professionals who can navigate the global business terrain. This is largely because national borders matter less now.
The MSc International Marketing course at the University of Dundee is designed to help students gain advanced knowledge in marketing principles and strategies within the global scope. Students understand how to make and adjust the marketing process of organisations/businesses regardless of scale and location.
With a teaching method that focuses on practical learning, this course will cover brand positioning and management, traditional and digital marketing strategies, and decision-making for global markets. The university adopts a teaching method that combines lectures, seminars with industry projects, internships, and networking events.
Entry requirements
To study MSc International Marketing at the University of Dundee, applicants must meet these requirements:
The degree should be in any subject which has allowed the applicant to develop analytical and quantitative skills.
Grade requirements
Applicants must have a UK undergraduate degree with a Second-Class Honours (2:2) degree.
English Proficiency
Non-native English speakers may need to demonstrate proficiency in the language, typically through an IELTS score of at least 6.0. TOEFL or other equivalents are also allowed.
Scholarships
Al-Maktoum College Living Support Scholarship
Value - £3,000
Up to £3,000Chevening Scholarship
Global Excellence Scholarship Postgraduate
Value - £8,000
Up to £8,000Vice Chancellor's East Asia Postgraduate Scholarship
Value - £4,000
Up to £4,000
Career opportunities
As graduates of MSc International Marketing from the University of Dundee, students are fully equipped to take on roles such as;
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International Marketing Manager
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Global Brand Strategist
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Market Research Analyst
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Digital Marketing Director
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International Product Manager
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Export Marketing Specialist
Cost of study
The tuition fee for MSc International Marketing in the 2025/2026 session at the University of Dundee is £23,500. This fee covers the teaching costs, however, it does not include accommodation and other expenses.
Admission
To apply for this course, you’ll need to go through UCAS. To find out more about this process, speak to one of our trained counsellors.
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