BSc Marketing and Data Insights

The University of Derby's BSc (Hons) Marketing and Data Insights program in the UK is an exceptional program that combines knowledge in marketing with proficiency in data analysis. This course, accredited by the Chartered Institute of Marketing (CIM), equips you for a career in data-driven decision-making and the constantly evolving field of marketing.

Business analytics, digital marketing, and marketing principles will all be thoroughly understood by you, and you'll also acquire the technological expertise required to handle and analyse data. With real-world projects, client presentations, and study abroad opportunities, the course guarantees that you will graduate with real-world experience and a global perspective.

The University of Derby is a modern, adaptive educational institution located in the heart of England. Derby University is ranked among the top 50 UK universities, with a strong emphasis on employability and industry-relevant teaching. Many of its academic staff are working professionals, bringing real-world experience into the classroom to ensure students learn the skills employers need.

With over 1,700 international students from 100 countries, Derby University provides a welcoming and culturally diverse academic environment. The city itself is secure, relaxing, and reasonably priced, with great transit options and a thriving social culture. Students also benefit from award-winning accommodation and extensive support services, such as airport pickups and personal tutoring, to help them settle comfortably and excel.

If you do not meet the minimum academic criteria, the institution may still evaluate your application based on relevant job experience or other qualifications. Contextual offers are also given to students that match specified qualifications, such as caregiving experience or experiencing estrangement from their relatives.

Grade Requirements

• Applicants typically need 112 UCAS points, which can be achieved through qualifications such as BBC at A Level, a Merit in a T Level, or a Pass in an Access to HE Diploma with 60 credits (including 45 at Level 3, with a minimum of 15 Distinctions, 24 Merits, and 6 Passes).

English Proficiency

• For non-native English speakers, an IELTS score of 6.0 with at least 5.5 is required.

International students pay £16,900 annually for a full-time degree (2025/26). Additional fees may apply for books and optional field trips, but all payments include access to industry-standard software.

The University of Derby provides a variety of scholarships and bursaries to help students. This includes the Vice-Chancellor's Scholarship, for exceptional students, and the International Excellent Student Scholarship which is open to exceptional international applicants.

There is also the Care Leavers Bursary, which is for students who have previously been in care.

The BSc (Hons) Marketing and Data Insights program prepares graduates for several positions, including:

• Marketing Data Analyst
• Digital Marketing Specialist
• Business Intelligence Consultant
• Market Research Analyst
• Brand Manager

The program’s certification by the Chartered Institute of Marketing (CIM) also includes exemptions for professional credentials, providing you an advantage in your career.

To apply for this course, you’ll need to go through UCAS. To find out more about this process, speak to one of our trained counsellors.