Marketing with Business Analytics and Year in Industry BSc

Key highlights

• Blends marketing strategy with advanced data analysis
• Includes a year in industry gaining professional work experience
• Prepares graduates for careers in data-driven marketing

Entry requirements

Scholarships

• CATS Global Schools UK, High Fliers Undergraduate Scholarship

  The University of Birmingham is pleased to announce the award of £5,000 for students applying for entry to an undergraduate programme.

  Up to £5,000

• College of Arts and Law Scholarships

  £3,000 awards for international students applying for entry to an undergraduate programme starting September 2026.

  Up to £3,000

• Disability Awards

  Awards of up to £600 are available to all students with disabilities regardless of programme, level or mode of study.

• Enhanced Chamberlain Award

  If you opt to live in University-owned accommodation you can choose to receive your Chamberlain Award as a £9,848 accommodation fee waiver.

  Up to £9,848

• Gateway To Work Experience Bursary

  Award value Up to £1000

• High Fliers Undergraduate Scholarship for KAPLAN

  Award value £5000

  Up to £5,000

• High Fliers Undergraduate Scholarships for Hong Kong

  The University of Birmingham is pleased to announce awards of £5,000 for students applying for entry to an undergraduate programme starting September 2026.

  Up to £5,000

• Hong Kong, Macao and GBA Reading Competition Scholarship

  The University of Birmingham is pleased to announce scholarship awards of £5,000 for students who competed in the GBA Reading Comprehension Competition.

  Up to £5,000

• International Sport Scholarships

  Up to £7500 in tuition fee reduction for the 2026-27 academic year.

• LLB and LLB for Graduates Scholarships

  Annual awards of £3,000 for international students applying for entry to an undergraduate LLB programme starting September 2026.

  Up to £3,000

• Physics Sports Scholarship

  A yearly £800 cash payment for four students studying a Physics degree who demonstrate a highly-skilled sporting ability.

  Up to £800

• Sanctuary Scholarship

• School of Engineering BP Hughes Bursary

  Award value: Up to £5,000

Careers this course leads to

• Marketing Analyst
• Digital Marketing Executive
• Data Analyst
• Marketing Insights Analyst
• CRM Analyst
• Marketing Executive

Cost of study

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Birmingham, and guide you through interview, offer, CAS and visa — right up to enrolment.