Artificial Intelligence in Marketing MSc
University of BedfordshireLuton campus, United Kingdom
Course overview
This one-year Master’s equips you with the advanced technical, analytical and strategic skills needed to succeed in today’s fast-evolving, data-driven marketing environment. You explore how AI-driven tools and techniques such as machine learning, predictive analytics, marketing automation, recommendation systems, chatbots and customer data platforms are transforming marketing practice. Through theoretical insight, hands-on learning and real-world case studies, you develop the ability to design, implement and evaluate intelligent marketing strategies that enhance customer journeys, optimise campaign performance and generate measurable business value.For further information, contact Dr Mahvish Zahara at [email protected] With our practice-led approach, you learn using AI tools to optimise campaigns, enhance personalisation and make data-driven decisions.
Teaching is informed by research-active academics and industry expertise. Our facilities and specialist tools provide a professional, industry-focused learning environment, ensuring you graduate with strong practical abilities, technical confidence and job-ready skills aligned to current and emerging industry demands.
Key highlights
- Covers machine learning, predictive analytics and marketing automation
- Explores recommendation systems, chatbots and customer data platforms
- Practice-led learning using AI tools to optimise campaigns
- Real-world case studies on designing intelligent marketing strategies
- Taught by research-active academics with industry expertise
- Specialist tools and facilities in an industry-focused environment
Entry requirements
- Degree: 2:2 — to include related area
Scholarships
Alumni Scholarship
The University of Bedfordshire values its alumni and is proud to offer a scholarship worth 20% of your first year’s fees.
Up to 20% of feesPostgraduate Global Merit Scholarship
Our Postgraduate Global Merit Scholarship is worth £3000 off the total international tuition fees for the course.
Up to £3,000Postgraduate Global Subject-Specific Merit Scholarship
Our Postgraduate Global Subject-specific Merit scholarships are worth up to £4000 off international tuition fees for the course.
Vice Chancellor's Scholarship for Postgraduate Students
Vice Chancellor’s Scholarship, which is a reduction of £1,000 off their first year’s fees.
Up to £1,000
Careers this course leads to
- Marketing Data Analyst
- Marketing Automation Specialist
- Digital Marketing Manager
- CRM and Personalisation Manager
- Marketing Technology Consultant
- Customer Insights Analyst
Cost of study
UK/Home: £10,000 per year | International: £17,900 per year
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Bedfordshire, and guide you through interview, offer, CAS and visa — right up to enrolment.
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