University of Bedfordshire

BSc Marketing With Foundation Year

University of Bedfordshire

Course overview

This four-year program starts with a Foundation Year, acting as a pathway for students who might not meet direct entry requirements for a bachelor's degree. This first year helps build essential academic writing skills, improves numeracy, and introduces specific subject material. Completing the Foundation Year successfully is necessary to move on to the main degree course.

After the Foundation Year, students begin the three-year BSc Marketing degree. This part of the course covers modern marketing topics like digital and social media, artificial intelligence, and understanding consumer actions. It also includes branding. 

The programme is recognised by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), helping students get valuable industry standing. Students learn through real marketing situations and projects, which prepare them for jobs in the field.

Entry requirements

Applicants need to submit a personal statement. In this statement, they should discuss their reasons for applying for the course and provide other relevant information regarding their studies. A relevant academic and/or employer reference is also required. Students have the option to upload their CVs along with their applications to demonstrate their work experience.

Grade Requirements:

  • Applicants need A-levels, a BTEC Extended Diploma, T Levels, or the International Baccalaureate. 
  • The university also accepts equivalent international qualifications.

English Proficiency:

  • If English is not your primary language, you will need an overall IELTS score of 6.0, with no individual skill score (reading, writing, listening, or speaking) lower than 5.5. 
  • Equivalent English test scores, like PTE and TOEFL, are also accepted by the university.

Scholarships

  • A level and IB Scholarship for International Students

    Our A level and IB scholarship is worth £5000 off international tuition fees for each year of study.

    Up to £5,000
  • Advanced Placement (AP) Merit Scholarship

    Our AP Merit Scholarship is worth £5000 off international tuition fees for each year of study.

    Up to £5,000
  • Alumni Scholarship

    The University of Bedfordshire values its alumni and is proud to offer a scholarship worth 20% of your first year’s fees.

    Up to 20% of fees
  • Hong Kong Diploma (HKDSE) Merit Scholarship

    Our HKDSE Merit Scholarship is worth £5000 off international tuition fees for each year of study.

    Up to £5,000
  • International Foundation Year Scholarship

    Our International Foundation Year Scholarship is worth £5000 off international tuition fees for the first year of study.

    Up to £5,000
  • International Undergraduate Subject-specific scholarships

    Our International Undergraduate subject-specific scholarships are worth up to £5000 off international tuition fees for each year of study.

    Up to £5,000
  • Postgraduate Global Merit Scholarship

    Our Postgraduate Global Merit Scholarship is worth £3000 off the total international tuition fees for the course.

    Up to £3,000
  • Postgraduate Global Subject-Specific Merit Scholarship

    Our Postgraduate Global Subject-specific Merit scholarships are worth up to £4000 off international tuition fees for the course.

  • Vice Chancellor's Scholarship for Postgraduate Students

    Vice Chancellor’s Scholarship, which is a reduction of £1,000 off their first year’s fees.

    Up to £1,000
  • Vice Chancellor's Scholarship for Undergraduate Students

    Vice Chancellor’s Scholarship, which is a reduction of £1,000 off their first year’s fees.

    Up to £1,000

Career opportunities

Upon successful completion, graduates with a BSc Marketing degree work as:

  • Marketing Officer
  • Digital Marketing Specialist
  • Brand Manager
  • Advertising Executive
  • Market Research Analyst
  • Public Relations Specialist

Cost of study

For international students, the full-time standard undergraduate tuition fee for the Academic Year 2025/26, which includes the Foundation Year, is £16,900 per year.

Admission

You can apply for this course through UCAS or directly via the university's online application system. You can speak to our trained advisors for help with your application.

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