MSc Digital Marketing
Course overview
The MSc Digital Marketing at Solent University, Southampton is a practical and industry-focused programme that helps students develop both strategic and creative marketing skills. The course equips graduates to excel in the fast-changing world of digital marketing by exploring consumer behaviour, digital communications, data analytics, and the creation of integrated marketing campaigns across multiple online platforms.
Assessment methods include coursework, group projects, case studies, presentations, and a final dissertation that allows students to apply their theoretical learning in a simulated business environment. The learning experience is enriched through guest lectures, industry engagement, and opportunities to build a professional portfolio during the course.
Entry requirements
Applicants must submit a personal statement detailing their motivation for joining the course, along with a relevant academic and/or employer reference. Students may also upload a CV to highlight any professional or work experience.
Grade Requirements:
- A minimum of a second-class honours degree (2:2) in Accounting, Business, Economics, Marketing, Management, or a related discipline.
English Proficiency:
- TOEFL iBT: Overall score of 92, with at least 22 in writing and 20 in reading, listening, and speaking.
- IELTS: Overall score of 6.5, with a minimum of 6.0 in writing and 5.5 in reading, listening, and speaking.
Career opportunities
Graduates of the MSc Digital Marketing are well-prepared for a variety of marketing and digital-focused roles, including:
- Digital Marketing Manager
- Social Media Strategist
- SEO / SEM Specialist
- Content Marketing Manager
- E-Commerce Manager
Cost of study
The tuition fee for international students enrolling in the MSc Digital Marketing programme at Solent University, Southampton is £18,350 per year. Fees are subject to annual revision by the university.
Admission
Applications for this programme are made directly to Solent University through the university’s online application portal. For personalised application guidance, applicants are encouraged to contact AHZ’s trained counsellors for support throughout the process.
Ready to start?
Book a free consultation and we'll map your fastest route to your place.