BA (Hons) Digital Marketing for Business

Key highlights

• Scotland's first fully online undergraduate degree in digital marketing
• Designed for working professionals and HNC/HND holders
• Applied expertise in AI, SEO, strategy and content creation
• Apply learning directly to your current workplace
• Graduate with a portfolio-ready qualification
• Advanced entry allows completing a degree in one year

Entry requirements

Scholarships

• Alumni Discount

  A 20% discount is provided exclusively on tuition fees and not to any associated course costs.

  Up to 20% of fees

• International Students Emergency Fund

  The fund aims to help students with basic living costs such as food, utilities and rent.

• RGU Early Deposit Payment Discount

  Self-funding students paying an international fee joining in the September 2026 intake who pay their deposit will receive an additional £500 discount.

  Up to £500

• RGU Golf Scholarship

  Up to £8,500 per year

• RGU International Student Discount for Undergraduate Students

  £2,000 discount on each year of study of undergraduate tuition fees.

  Up to £2,000

• RGU SPORT Scholarship

  Financial assistance is awarded to support travel, training, equipment and competition expenses accrued during the academic year.

• Vice-Chancellor's Undergraduate Scholarship

Careers this course leads to

• Digital Marketing Executive
• SEO Specialist
• Content Marketing Manager
• Digital Marketing Manager
• Social Media Manager
• Marketing Strategist

Cost of study

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Robert Gordon University, and guide you through interview, offer, CAS and visa — right up to enrolment.