Digital Marketing and Analytics MSc
Queen's University BelfastBelfast, United Kingdom
Course overview
The MSc Digital Marketing and Analytics is a one-year full programme that prepares students for the data-driven marketing landscape by combining strategic marketing expertise with digital and analytical capabilities. This specialised programme encompasses a wide range of contemporary modules including digital marketing principles and practice, consumer behaviour in the digital age, marketing analytics, digital business strategy and generative AI and business intelligence. Students also have the opportunity to customise their own learning through optional modules such as Social Media and Reputation Management and AI Frontiers.
Students will develop proficiency in leveraging analytics tools and creating evidence-based marketing solutions that drive measurable business impact. Through applied learning including industry projects and capstone research, the programme equips marketing graduates with the technical and strategic competencies required to lead digital transformation initiatives and optimise marketing performance in contemporary organisations.
Key highlights
- Combines strategic marketing expertise with digital and analytical capabilities
- Core modules include marketing analytics and generative AI and business intelligence
- Optional modules include Social Media and Reputation Management and AI Frontiers
- Develops proficiency with analytics tools for evidence-based marketing solutions
- Applied learning through industry projects and capstone research
- Prepares graduates to lead digital transformation initiatives
Entry requirements
- Degree: 2:2 — 2.2
Scholarships
International Postgraduate Taught Scholarship
Year one award of between £2000 and £5000.
Up to £2,000The Burdett Trust MSc Nursing Scholarships
For Home Students: Tuition fees £7,665 Stipend £10,250. For International Students: Tuition fees £24,295 Stipend £17,000
Vice Chancellor’s International Attainment Scholarship - Postgraduate Taught
Value: 50% of tuition fees paid for up to a maximum of two years.
Up to 50% of fees
Careers this course leads to
- Digital Marketing Manager
- Marketing Analyst
- Digital Marketing Strategist
- Social Media Manager
- Business Intelligence Analyst
- Marketing Performance Manager
Cost of study
UK/Home: £8,950 (NI/ROI), £10,400 (GB) | International: £26,500
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Queen's University Belfast, and guide you through interview, offer, CAS and visa — right up to enrolment.
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