Marketing with Advertising BSc (with Foundation Year)

The course title has been simplified from Marketing with Advertising and Digital Communications to Marketing with Advertising to provide a clearer and more accessible description of the degree. Digital communications remain an integral part of the curriculum; however, they are now embedded throughout the course rather than presented as a separate area of study, reflecting the reality of contemporary marketing and advertising practice. Lay the foundations for the career you'll love Not everyone takes the same route into university, and that’s ok.

If you’re passionate about working in marketing but don’t quite meet the entry requirements for one of our Marketing degree, then this course is for you. The degree starts off with an introductory year into marketing and the digital world, which will equip students with the foundational knowledge they need to explore the discipline in-depth in subsequent years. The Foundation Year is your opportunity to step into Higher Education, giving you a broad-based view of the marketing and digital world.

It will give you a well-rounded start, with exciting topics in an introduction to marketing, business communications and culture, problem-solving for business and data-handling for business and marketing - all building the strong foundations you’ll need to thrive in today’s marketing environment. Your next step - the degree: Marketing with Advertising and Digital Communications BA (Hons) is your ticket to becoming an agile, creative and successful marketing professional, giving you the skills, connections and confidence to work in almost any industry in the world. The marketing industry is exciting and diverse, spanning products, services, methods of production, changes in trade agreements and treaties, financial instability, improvements in reaching customers, as well as changes in the ways customers' shop.

So, whether it’s digital and social media marketing, brand storytelling, and communications, we’ll help you develop the skills to turn your ideas into impactful marketing strategies. Our course is incredibly hands-on and focused on your future employability. Our location in Central London gives you direct access to one of the world’s most dynamic business and creative hubs, which you’ll make the most of through industry guest lectures, company visits, field trips, and careers fairs that reflect the diversity of major employers headquartered in London, all while learning from leading experts in marketing.

The needs of industry factor heavily into the course curriculum as well, from our accreditation from the Chartered Institute of Marketing, a globally recognised mark of quality that ensures our course content is up-to-date and relevant, to the live briefs you’ll work on in lectures. You’ll get real-world experience from the very start at LSBU, helping you build an impressive portfolio, strong industry links and the kind of diverse and agile skillset needed to succeed in today’s marketing world. We connect with marketing professionals from some of the most innovative and exciting brands around such as luxury ski-wear brand, Bogner, Hootsuite, Greenpeace and even Mintel and BYBV, allowing you to explore the opportunities with AI.

These connections are key to your professional development, as not only will they help you build contacts outside of the university, but they will give you access to guest speakers and even opportunities to work on live projects with these brands. Past students have worked closely with our connections at Bogner, working to a professional brief, students conducted in-depth digital audits, competitor analyses, and audience research to understand each brand’s market position and customer base. They then built detailed strategies with clearly defined SMART objectives, recommending targeted tactics such as social media campaigns, influencer partnerships, website enhancements, email marketing workflows, and paid media strategies.

You’ll have further options to enhance…