Psychology and Behavioural Analytics : MSc

Course overview

Digital data now dominates all aspects of our lives. Every action we take – from smartphone use to social media activity, public surveillance and even our online purchases – leaves a digital trace. Analysing digital data tells one story, but it isn’t enough to fully understand human behaviour.

To do that, you need the insights that psychology provides.

Key highlights

Combines psychological insight with analysis of digital behavioural data
Explores digital traces from smartphones, social media and online purchases
Examines behaviour captured through public surveillance data

Entry requirements

Degree: 2:2 — to include Psychology, Data Science, Computer Science, Sociology, Criminology

Scholarships

Alumni Loyalty Scholarship
10% fee discount
Up to 10% of fees
Chevening Scholarships
EMBA Women in Business Scholarship
50% fee reduction
Up to 50% of fees
Executive Dean's Awards
Up to 40% fee reduction
Health and Medicine International Study Centre Progression Scholarship
Scholarship offers a 20% fee reduction for students.
Up to 20% of fees
Health and Medicine Master’s Excellence Scholarship
25% fee reduction for both home and international fee-paying students.
Humanities, Arts and Social Sciences International Study Centre Progression Scholarship
Scholarship offers a 20% fee reduction for students.
Up to 20% of fees
Humanities, Arts and Social Sciences Master’s Excellence Scholarship
20% fee reduction for both home and international fee-paying students.
Up to 20% of fees
LUMS EMBA Excellence Scholarship
50% fee reduction
Up to 50% of fees
LUMS MBA Excellence Scholarship
50% fee reduction
Up to 50% of fees
Management School International Study Centre Progression Scholarship
Scholarship offers a range of awards of up to 20% fee reduction for students.
Management School Master’s Excellence Scholarship
International fee-payers: up to 20% of your programme fee. Home fee payers: up to 30% of your programme fee.
MBA Women in Business Scholarship
50% fee reduction
Up to 50% of fees
Science and Technology International Study Centre Progression Scholarship
Scholarship offers a range of awards of up to 30% fee reduction for students.
Science and Technology Master’s Excellence Scholarship
Scholarship offers a range of awards of up to £9,000 to both home and international fee-paying students.

Careers this course leads to

Behavioural Data Analyst
Behavioural Scientist
User Experience (UX) Researcher
Consumer Insights Analyst
Data Scientist
Research Psychologist

Cost of study

UK/Home: £12,600 per year | International: £30,900 per year

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Lancaster University, and guide you through interview, offer, CAS and visa — right up to enrolment.

Ready to start?

Book a free consultation and we'll map your fastest route to your place.

Apply Now