Marketing with Psychology : BSc Hons

Course overview

If you are interested in the application of psychology in a business context, BSc Marketing with Psychology gives you an in-depth understanding of human psychology and how consumers think, feel and make decisions. The course is taught jointly by our Departments of Marketing and Psychology. You will be exposed to marketing and psychology-related topics, enabling you to develop a distinctive expertise in both fields.

Key highlights

In-depth understanding of how consumers think, feel and make decisions
Taught jointly by the Departments of Marketing and Psychology
Applies human psychology to real business contexts
Builds distinctive expertise across both marketing and psychology

Entry requirements

Welsh Baccalaureate — in place of one
BTEC: DD — combined with A levels
A-level: BB — plus BTEC at D 32 points overall with 16 points from the best 3 HL subjects We are happy to admit applicants on the basis of five Highers, but where we require a specific subject at A level, we will typically require an Advanced Higher in that subject; combined with BTEC

Scholarships

Lancaster Sanctuary Scholarship
Undergraduate Excellence Scholarship – International
The award will be worth £3,000 and will be awarded as a tuition fee reduction, each year of study, for undergraduate programmes.
Up to £3,000
Undergraduate International Regional Scholarship
The award will be worth £3,000 and will be awarded as a tuition fee reduction, each year of study, for undergraduate courses.
Up to £3,000

Careers this course leads to

Marketing executive
Consumer insight analyst
Market research analyst
Brand manager
Digital marketing executive
User experience researcher

Cost of study

UK/Home: £10,050 | International: £29,400

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Lancaster University, and guide you through interview, offer, CAS and visa — right up to enrolment.

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