MSc Digital Marketing

Key highlights

• Specialist digital marketing knowledge and skills sought after by employers
• Prepares you as a marketing professional with digital expertise

Entry requirements

Scholarships

• Alumni Discount Scheme

  A 20% discount is applicable to postgraduate taught courses across all of our global campuses.

  Up to 20% of fees

• Coaching Scholarships Programme

  Varies – up to a 100% Tuition fee Reduction (dependent on experience and number of coaching hours across the year).

• Heriot-Watt Actuarial Scholarship For Academic Excellence

  The Heriot-Watt Actuarial Scholarship For Academic Excellence awards the successful recipient(s) with a 20% reduction on their tuition fees.

  Up to 20% of fees

• Remission of Fees (Families of Staff)

  Please contact the provider.

• Staff Scholarships

  Please contact the provider

• The Brodie Family Scholarship (PGT)

  The Brodie Family Scholarship provides financial support of £2,500 per year (or £2,000 per year for students enrolled in a five-year programme) to four undergraduate students.

• The Island Scholarship Programme - Orkney Campus (UK) (International)

• The New Dawn Energy Scholarship

  The New Dawn Energy Scholarship provides £1900 towards living costs to two students enrolling on our MSc in Petroleum Engineering in September 2026.

  Up to £1,900

Careers this course leads to

• Digital Marketing Manager
• Digital Marketing Executive
• Social Media Manager
• SEO Specialist
• Content Marketing Manager
• Marketing Analyst

Cost of study

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Heriot-Watt University, and guide you through interview, offer, CAS and visa — right up to enrolment.