MSc International Marketing Management
Course overview
The MSc International Marketing Management at Coventry University is designed for students who are motivated to promote their services. For every business to scale, there is a need for branding, promotion, and management of resources. This course is ideal for students who want to build organisations, firms, or startups through effective marketing and management strategies on an international level.
In this course, students will study how consumers act, how brands are built, using data to understand marketing, and how to plan marketing campaigns. The course is designed to help you develop strong skills in analysing information, thinking strategically, and communicating effectively, all of which are important for tackling marketing challenges around the world.
You'll learn through a mix of lectures, practical workshops, and projects that reflect what happens in the real world. Your progress will be assessed entirely through coursework, which includes creating marketing plans, delivering presentations, taking part in simulations, and running actual marketing campaigns.
Entry requirements
Grade Requirements
- Applicants should hold an honours undergraduate degree (minimum 2:2) in an academic discipline, such as a marketing or business management degree.
- Candidates with a degree in another discipline may be admitted after consideration on a case-by-case basis.
English Proficiency
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International students need an IELTS 6.5 overall, with no component lower than 5.5, to showcase their English fluency.
Scholarships
Vice-Chancellor Postgraduate Scholarship
£2,500 scholarship for first year only.
Up to £2,500
Career opportunities
A Master of Science (MSc) in International Marketing Management from Coventry University can lead to exciting job opportunities, including:
- Brand Manager
- International Marketing Manager
- Market Research Analyst
- Digital Marketing Specialist
- Product Marketing Manager
- Marketing Communications Executive
Cost of study
International students opting for the MSc International Marketing Management should expect to pay an annual tuition fee of £20,050 for the 2025/26 academic session.
Admission
International students interested in this course should contact our trained counsellors for personalised guidance with their application to Coventry University.
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