BA Digital Marketing

The BA Digital Marketing at Birmingham City University a two-year DMI-accredited course that is designed to teach you the art of marketing in the digital world. In this course, you will develop your creative skills and gain the necessary skills to find new pathways to market successfully.

As an employment and practice-led course, you will work with accredited professionals and tutors on simulated advertising campaigns, using the latest technology to create engaging campaign experiences. During this course, you will cover core digital marketing topics like audience and brand development, planning and strategy, production, and research methodologies.

With special emphasis on practice, the BA Digital Marketing at Birmingham City University uses teaching methods such as practical sessions, traditional and guest lectures, and group debates. You will be assessed through practical project work, presentations, written reports, practical portfolios, and other ways. There are no exams, so assessment blends in with the modules.

Founded in 1992 and granted university status in 1971, Birmingham City University is a distinguished institution. This university consistently ranks among the top 10 UK universities and has around 31,000 students from more than 100 countries. The university is also ranked in the top 30 for high-quality education in subjects like Education, Mechanical Engineering, Dance, Media studies, and Design.

With its fully furnished campuses (City Centre and City South Campuses) and knowledgeable academic staff, Birmingham City University offers a comfortable learning environment. These make Birmingham City University an excellent choice for any student.

Here are the standard entry requirements to study BA Digital Marketing at Birmingham City University:

Grade Requirements

• You should have a minimum UCAS point of 120 from either an A-Level (BBB), the International Baccalaureate (30 points overall), or a combination of both qualifications. You may also tender equivalent qualifications.

English Proficiency 

• Non-native English speakers may need to demonstrate proficiency in the language, typically through an IELTS score of at least 6.0. TOEFL or other equivalents are also allowed.

The tuition fee (2025/2026 session) to study BA Digital Marketing at Birmingham City University is £18,600. However, this fee does not include placement year costs and other personal expenses.

Birmingham City University provides its students with several funding options, such as student loans, grants, scholarships, and the disabled students' allowance.

Here are some of the career options you have with a BA in Digital Marketing from Birmingham City University:

• Digital Marketing Executive
• Social Media Manager
• SEO Specialist
• Content Marketing Strategist
• Email Marketing Coordinator
• PPC (Pay-Per-Click) Analyst

To apply for this course, you’ll need to go through UCAS. To find out more about this process, speak to one of our trained counsellors.