Birmingham City University

BA Business with Marketing

Birmingham City University

Course overview

Students pursuing a BA in Business with Marketing can opt for a long-year industry placement.  This undergraduate programme from Birmingham City University is available in both full-time and part-time formats and focuses on developing practical, cognitive and intellectual skills. Students will benefit from mentors and study groups who support the development of transferable business skills, ethical awareness and active learning.

Entry requirements

Grade Proficiency:

  • Students can be admitted to this programme with 112 UCAS Tariff points under the standard offer. For the accelerated offer, only 80 UCAS Tariff points are required. A GCSE qualification is not necessary for entry. 

  • Applicants with A Levels and AS Levels must have a total of 112 UCAS Tariff points. However, AS Level subjects must be different from A Level subjects, and only 4 subjects will be considered in this case. 

English Proficiency:

  • Applicants whose first language is not English must provide evidence of English language proficiency, with a required IELTS score of 6.0 overall and a minimum of 5.5 in each section.

  • Other accepted English language qualifications include PTE and TOEFL.

Scholarships

  • Accelerate Scholarship

    If you come from a lower income family or household, you could receive an offer that is up to four grades below our normal entry requirements – and possibly claim a £1,000 scholarship too.

    Up to £1,000

  • International Undergraduate Scholarships

    BCU is offering a guaranteed scholarship of £5,000 to all self-funding international undergraduate students joining BCU on a full-time degree in September 2026.

    Up to £5,000

  • Sports Scholarship

    Enhanced performance support funding.

  • The High Achievers' Scholarship

    You will be eligible for a £1,000 scholarship to get your university life off to a flying start.

    Up to £1,000

Career opportunities

Graduate of the BA in Business with Marketing at Birmingham City University can pursue various career roles, including:

  • Marketing Executive 
  • Brand Manager 
  • Digital Marketing Specialist 
  • Social Media Manager 
  • Sales Executive 
  • Product Manager

Cost of study

The tuition fee for the BA Business with Marketing at Birmingham City University is £17,690 per year. However, several scholarships are available to help support studying at the university. Students from certain countries, including Pakistan, are required to pay a £1,000 deposit.

Admission

To apply for this course, you’ll need to go through UCAS. To find out more about this process, speak to one of our trained counsellors.

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