Bangor University

MSc Consumer and Digital Marketing Analytics

Bangor University

Course overview

Bangor University's MSc in Consumer and Digital Marketing Analytics is a one-year programme designed to equip students with in-demand skills in marketing analytics, digital marketing, and consumer behaviour. This course is ideal for those seeking a career in marketing, digital marketing, or marketing analytics. Its comprehensive curriculum covers in-demand aspects such as brand management, loyalty, consumer behaviour, marketing communications, digital marketing, and customer insight in national and international settings.

The MSc Consumer and Digital Marketing Analytics at Bangor University will give students practical experience through real-world marketing projects, and case studies will be studied and worked on to offer the much-needed hands-on experience. By the end of that course, students will have upskilled exponentially and become equipped to fill industry gaps or desired roles and opportunities.  

Entry requirements

Grade Requirements:

  • International students aspiring to an MSc in Consumer and Digital Marketing Analytics at Bangor University are required to have a recognised undergraduate degree with a minimum of a third class or international equivalent.

English Language Requirements:

  • International students aspiring to an MSc in Consumer and Digital Marketing Analytics at Bangor University are required to have an IELTS overall score of 6.0, with no individual component below 5.5 or an equivalent, or an internationally recognised equivalent. 

Scholarships

  • Deans Scholarship - Postgraduate Research

    20% reduction in the published Postgraduate Research tuition fee for each year of study.

    Up to 20% of fees

  • Heads of School Scholarship

    10% reduction in the published Postgraduate Research tuition fee for each year of study.

    Up to 10% of fees

  • Inclusive Bangor Scholarships

    Payment towards tuition fees for one-year taught or research postgraduate Masters (or for two years if studying part-time). This will be capped at £9,500.

  • Refugee Scholarship

  • Vice-Chancellor Postgraduate Research Scholarships

    50% discount on the published International Tuition Fee for each year of study.

    Up to 50% of fees

Career opportunities

Job opportunities available for graduates of MSc Consumer and Digital Marketing Analytics from Bangor University to build their careers include: 

  • Digital Marketing Manager 

  • Customer insight manager

  • Marketing Director

  • Marketing Analyst

  • Brand Manager

Cost of study

The tuition fee for MSc Consumer and Digital Marketing Analytics at Bangor University for international students is £20,500 per year. Fees are subject to annual.

Admission

International students can apply for this course directly through the university's website or the international student application form. Please speak with our trained advisors for assistance.

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