Marketing

Highlights

Our BSc (Hons) Marketing is accredited by the Chartered Institute of Marketing (CIM), the world's largest community of marketers. Gain exemptions from some modules of the Chartered Institute of Marketing's professional qualifications. Boost your employability with opportunities for internships and work placements, field trips, live briefs and take part in national competitions like Universities Business Challenge (UBC) Worldwide plus experience simulation games.

Learn how research and analytics shape smarter marketing decisions, build practical skills, and understand what it means to be a responsible marketer. Many of our tutors have significant global industrial experience and others are active researchers in business, management and marketing.

Course overview

Learn about branding, consumer behaviour, innovation, marketing analysis, campaign management, creative and digital marketing on our CIM-accredited Marketing degree. During your degree, you'll explore how marketing research and analytics drive smarter decisions in today’s competitive world. Build skills to interpret metrics, evaluate performance, and make actionable recommendations while understanding what it means to be a responsible marketer.

To understand consumer insight, you’ll solve real-life problems and present practical recommendations just as you would to a paying client. You’ll work in teams on marketing simulations, selecting marketing activities, making real-time decisions and dealing with the consequences. Highly qualified and experienced, our academics bring insight from the worlds of practice and research, grounding your marketing knowledge in real world application.

Our marketing expertise includes place branding, social media marketing, marketing small and micro businesses, PR, and risky consumption. There are lots of benefits to studying a CIM-accredited programme. With affiliate studying membership you can also attend CIM networking and regional events (annual subscription charges apply).

Thanks to CIM’s international reputation as a centre of excellence, a CIM-accredited degree can boost your credibility with future employers. A marketing degree is a great way to start a career in a variety of creative and technical fields. You could specialise in event marketing, advertising, branding, communications, public relations, content and digital marketing.

Alternatively, you may gravitate towards market research, analytics and insights or search engine optimisation. Read more Course options

Placement year

What is the Placement Year? This exciting opportunity allows you to spend a year working with a self-sourced, professional organisation relevant to your studies. You'll typically start between June and September of your second year and finish by the following June or September.

Placements can be UK-based or even overseas. Why choose a Placement Year? Gain practical experience that complements your academic learning Make valuable industry contacts that could open doors for future careers Strengthen your employability by gaining real-world experience.

How does the Placement Year work? With dedicated support from your Academic School and our Careers and Employability Services, you will be fully equipped to find the perfect placement to complement your degree. We will guide you through the process of securing and finalising your placement arrangements.

Is the Placement Year for you? There is no need to decide now. You will have the chance to explore the Placement Year option after starting your course at Bangor University.

We'll provide all the information you need to make an informed decision. Ready to find out more? Discover the exciting work experience opportunities available by visiting the Work Experience During Your Degree section on our website.

International Experience Year What is the International Experience Year? Take your studies to the next level and graduate with ‘International Experience' in your degree title…