BA Business Management Marketing

The BA Business Management (Marketing) programme at Amity University London is designed to enable students to gain an in-depth understanding of various marketing functions and to   examine concepts, principles and activities in strategic and digital marketing. This three full-time programme allows students to analyse marketing activities and development plans within the global business landscape.

The BA Business Management (Marketing) programme at Amity University London covers digital marketing, who helps students understand digital communications and develop the skills required to run integrated marketing campaigns. It also includes social marketing, which explores how marketing can drive positive behavioural change, and strategic marketing planning, which enhances students' ability to create effective marketing strategies.

The course emphasises active learning and innovative teaching methods, through which students are expected to construct their own knowledge and understanding by engaging in supported processes of enquiry – often carried out in small groups. Students are assessed through assessment evidence that can include assignments, projects, in-class tests and presentations.

Grade Requirements:

• For entry into the BA Business Management (Marketing) programme at Amity University, applicants must possess 104 UCAS tariff points with qualifications equivalent to A-levels with a grade range of BBC. 
• Applications from international students and individuals with non-traditional educational or professional backgrounds are welcome, and each will be assessed based on their individual merits.

English Proficiency:

• International applicants whose first language is not English must have an Academic IELTS score of 6.0, with no individual component scoring below 5.5.

The tuition fees for international students enrolling in the BA Business Management (Marketing) programme at Amity University London for the 2025/26 academic year are £12,500.

Amity University London offers scholarships and bursaries to help students in need with their tuition fees. These include the Atul Chauhan Scholarship, designed to reward academic excellence by reducing tuition costs. The university also provides bursaries to assist students facing financial difficulties. Full-time UK students are automatically assessed for bursaries when they submit their financial details as part of the application process.

Graduates of the BA Business Management (Marketing) programme from Amity University can pursue a variety of career roles, including:

• Marketing Manager
• Brand Manager
• Digital Marketing Specialist
• Advertising Executive
• Public Relations Officer
• Content Marketing Manager

To apply for this course, you’ll need to go through UCAS. To find out more about this process, speak to one of our trained counsellors.