MSc International Business and Marketing
Aberystwyth UniversityAberystwyth, United Kingdom
Course overview
To conceive and implement strategy requires considerable analytical powers. A focus of this degree is to equip you with the key skills you need such as primary and secondary national and international market research, recognising and ameliorating the impact of cultural differences on business efficacy, implementing an outcome-based (objective) marketing strategy and systematically monitoring the external and internal parameters to maintain projected revenue and profitability growth. Central to this is the examination of the forces that shape the international business environment and their impact on the operations and strategic outlook of international companies necessary to flourish within dynamic business ecosystems.
The course also covers the institutional structure of the international economy and examines how trade and financial flows are supported by international economic institutions. Throughout the course, you will apply your learning to contemporary case studies in international business and international marketing.
Key highlights
- Builds skills in primary and secondary international market research
- Covers managing the impact of cultural differences on business
- Teaches outcome-based marketing strategy and performance monitoring
- Examines forces shaping the international business environment
- Explores international economic institutions supporting trade and financial flows
- Applies learning to contemporary international business and marketing case studies
Entry requirements
- Degree: 2:2 — to include any discipline
Scholarships
AberDoc Scholarship
Tuition fees (up to the UK (Home) rate of £5,006 per annum). A maintenance allowance of approximately £20,780 per annum and access to a travel and conference fund (max. £1000 per annum) will also be provided.
AberGrad Scholarship
A £1,000 tuition fee discount is available to Aberystwyth graduates.
Up to £1,000Vice Chancellor’s Scholarship
UK First Honours degree will be eligible for a £3,000 discount; UK Upper Second (2:1) or Lower Second (2:2) degree will receive a £2,000 discount.
Careers this course leads to
- International marketing manager
- Market research analyst
- International business development manager
- Marketing strategist
- Export manager
- Brand manager
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Aberystwyth University, and guide you through interview, offer, CAS and visa — right up to enrolment.
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