Abertay University

BA (Hons) Digital Marketing and Business Management

Abertay UniversityDundee, United Kingdom

Course overview

Year 3 entry only. Study a CIM-accredited Digital Marketing and Business degree. Expert guest speakers, projects that tackle real life business problems, work placements, sales pitches and offsite visits.

Key highlights

  • Accredited by the Chartered Institute of Marketing (CIM)
  • Direct entry into Year 3 for qualifying students
  • Work placements build practical marketing and business experience
  • Projects tackle real-life business problems
  • Expert guest speakers, sales pitches and offsite visits

Entry requirements

  • GCSE: C/4 — to include English, Mathematics

Scholarships

  • Abertay IB30+ Scholarship

    This is an award of up to £7,000 per year for up to a maximum of four years.

  • Abertay International Scholarship

    This is an award of up to £3,000 per year, for up to a maximum of four years, for prospective new international undergraduate and postgraduate taught students.

  • Abertay Partner Excellence Scholarship

    This is an award of up to £5,000 per year, for a maximum of two years total study, and is open to all new undergraduate and postgraduate taught international students.

  • Baillie Gifford Scholarship: STEM Scholarship for Women

    Scholarship awards of up to £1,500. Awards are paid in two instalments, one per academic term.

  • Dean's Scholarship

    This is an award of up to £5,000 per year for up to a maximum of four years, for prospective new international undergraduate and postgraduate students.

  • Principal's Excellence Scholarship - Global

    This is an award of up to £7,000 per year for a maximum of four years total study and is open to all new undergraduate and postgraduate taught prospective international students.

  • Thomas and Margaret Roddan Trust

    Awards of up to £500 to help students manage the burden of unexpected financial costs.

Careers this course leads to

  • Digital Marketing Executive
  • Marketing Manager
  • Social Media Manager
  • SEO and PPC Specialist
  • Content Marketing Manager
  • Business Development Manager

Cost of study

UK/Home: Scotland £1,820 (typically paid by SAAS); rest of UK £9,790 (per year) | International: £16,950 per year

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Abertay University, and guide you through interview, offer, CAS and visa — right up to enrolment.

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